Market active
Every web site needs to be active to produce income
It doesn’t matter whether your client’s business is a beauty salon, a recruitment agency, a hotel or an accountancy firm, their site needs to actively reach the target market. If the site isn’t attracting new visitors and driving sales, what’s the point of having a website in the first place?
Built right from the ground up
In our Market Active range, every site we build is designed to be a marketing cornerstone. After many years of building websites that work, we were able to distil the essential elements of the ‘classic marketing website” and build an underlying structure that can be economically and easily customised. We offer a range of options within the Market Active system to ensure you get the best fit for your clients. Our Market Active sites are built from the ground up to generate qualified enquiries and sales for business.
Clean smooth processes
Our Market Active platform gets your clients online quickly and affordably with clean, functional design, in-built Search Engine Optimisation and visitor friendly usability. With Market Active, we can also set up a process that automatically feeds any new content such as specials or latest news to Facebook pages.
Once your site is done, we give you or your clients full control of their website so you or they can login and make changes and updates from your office or theirs.
Great wholesale to retail mark-ups
Because of our advanced systems we can build these high quality websites very economically. This means you can confidently sell them at retail with god mark-ups and still be affordable. No other website wholesaler can offer this unique combination of quality and price with a high level of service.
Looking for a shopping cart?
You can easily add e-commerce to your market Active site with Market Cart. Find out more here.
Market catalyst
Over the past few decades, it has become more challenging for many large retail brands and services to maintain a personal relationship with customers. It’s no longer enough to mass market with ‘one message fits all’ advertising and hope someone responds. As retailers, it’s time to make use of advanced technology to connect with customers on a more personal level.
Leveraging the power of trust
No matter what you are selling, a sale is only made after trust has been established. Trust is built through personal experience with a brand and/or through direct relationships with retailers. We can help any business with multiple outlets or locations to combine brand loyalty with the personal trust and face to face relationship that local managers or owners have with their consumers.
Market Catalyst offers advanced web technology to link multi-location businesses with their end user customers. We do this by creating unique multi-tiered online promotion systems driven from one central management site. Market Catalyst is ideal for franchise owners, wholesalers or suppliers who want to support their retailers and national business with multiple locations.
e-commerce Integration with Market Venture
Market Catalyst can easily integrate with Market Venture our enterprise e-commerce system, to become a centralised online shopping cart. This means that we can set up multiple cart logins on satellite sites all round the country. All sales come to your centrally managed online shop, but are tagged with a unique store ID , so sales can be attributed to the relevant store.
A powerful marketing system
Market Catalyst creates customer driven, online promotions such as coupons, special deals and incentives that are automatically sent to multiple participating retail web sites. Market Catalyst also sends these same promotions via email to the customers of these retailers. Market Catalyst will also automatically post the same deals on the Facebook pages belonging to the participating retail outlets.
Market Catalyst gives you in-depth analysis of campaigns and promotions through powerful click-through and page-view analytics to provide feedback on your marketing and to assess the effectiveness of individual outlets and campaigns.
For national businesses, wholesalers or franchises, it is a completely new way of supporting local managers, retailers or franchisees. Imagine having 100′s of linked retailer websites automatically loading customer focused promotions and sending personalised messages to 10,000’s of customers. Emails can be set up to come from individual stores or even by sales person within the store to maintain the personal touch and increased level of trust .
You can ‘own’ local search terms
Imagine ‘owning’ the local search terms for specific services and products, so that local people can find the products or service your clients offer in multiple towns or suburbs across Australia.
The key point of difference is the way Market Catalyst leverages high level SEO structures to dramatically lift rankings in Google and other search engines. So with Market Catalyst we can ensure your clients maintain a local connection through local stores and sales people, but the management of the advertising material and the system is all controlled centrally.
This raises your marketing support to a new level for your clients and their customers, while keeping your marketing strategies and implementation at the corporate level. Not only is it more effective, it can also be done at a fraction of the cost of traditional advertising.