Holding pages are temporary business card style sites that allow clients to advertise their contact information prior to a full website launch. They can be used as a teaser, a lead generating landing page or simply as a means to enable immediate enquiries.
We offer 3 levels of holding page: Basic, Dynamic & Lead Capture
Why they’re a good idea
Having a temporary online presence while your website is being developed presents a higher level of professionalism. It also enables individuals that may have lost or misplaced your contact details to find you and get in touch.
Specific Selling Points
Basic Holding Page
This is an online business card that is available 24 hours a day. It gives you the opportunity to present a simple elevator pitch or call to action. If your domain name is relevant to your product offering you may turn up in search results
View Basic Holding Page Inclusions
Dynamic Holding Page
This is an improvement on the Basic Holding Page because it has a higher level of presentation and allows content upon the page to be picked up by search engines. This offers a higher likelihood that people searching for your products or services will find you independently of your direct marketing efforts.
A dynamic holding page also allows dynamic links that can direct visitors to resources such as pdf documents.
View Dynamic Holding Page Inclusions
Lead Capture Holding Page
This is often called a Squeeze Page as the single goal is to capture a visitor’s contact email in order to build a marketing database.Generally the page is an announcement of a pre-launch special that is only available to people that pre-register. The more compelling the offer the more people that are likely to submit their details.
A Lead Capture Holding Page is an excellent supporting presence to a prelaunch social media campaign